This literally just plopped into my inbox and I HAD to share it.
I love the Maybelline story…
It all started in Chicago in 1913. Mabel Williams was in love with a man who was in love with another woman. In order to enhance her looks, she applied soot from her oil lamp to her lashes to darken them. Her younger brother, Thomas, a chemist, afraid that his sister would go blind, formulated a safer mix of carbon dust and vaseline.
In 1915, Mabel won back the love of her life and eventually married. Thomas founded what would become the global industry giant, Maybelline (Mabel + Vaseline).
What an amazing start to an amazing brand. Great Lash Mascara has just turned 40 years old (finally, something older than me) and, I have to say, I always have at least two of these in my kit at any one time. When it comes to a solid, dependable mascara, nothing beats it.
And check out the advertisements below! I love seeing old ads and this is no exception, especially that last one from 1946!